Mike BrachtenPublications.
Research and articles on AI, automation, and the interaction between people and technology.
Publication collection
6 publications
My take on the next phase of AI: Where to use LLMs, low code, multi-agent systems and advanced techniques for real ROI
My reflections after the Microsoft AI Tour in Frankfurt: starting with processes, the role of low code, and choosing between workflows and agents.
Read on LinkedInPublication details
- Authors
- Mike Brachten
How AI Personalization Can Skyrocket Your Email Marketing ROI (Backed by Data)
A practical interpretation of my research on AI personalization in the context of email marketing.
Read on MediumPublication details
- Authors
- Mike Brachten
Impact of AI Personalization on Email Clicks and Conversions: Insights from a Real-World AI-Personalized Phishing Simulation
Research into the effect of AI personalization on clicks and conversions in an organisational phishing simulation.
Read on ResearchGatePublication details
- Authors
- Mike Brachten, Slinger Jansen, Nico Brand
- Document type
- Master's thesis
- DOI
- 10.13140/RG.2.2.15272.53768
Onepager: Impact of AI Personalization on Email Clicks and Conversions: Insights from a Real-World AI-Personalized Phishing Simulation
A one-page overview of the study design and findings of the AI personalization research.
Read on ResearchGatePublication details
- Authors
- Mike Brachten
Automating ISO 27001 Consultancy and Auditing using AI: A Feasibility Study Based on Expert Interviews
An expert-interview study exploring the feasibility of AI in ISO 27001 consultancy and auditing.
Read on ResearchGatePublication details
- Authors
- Mike Brachten, Steven Riasat
- Document type
- Preprint
The Uni App that Improves your Well-Being: Designing and testing well-being features for the MyUU app
Design and user research into features supporting student well-being in the MyUU app.
Read on ResearchGatePublication details
- Authors
- Mike Brachten
- Document type
- Preprint
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